Elevate your Summer Wardrobe
Indulge in guilt-free luxury shopping with made with sustainable materials.
Most Loved
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Ava Top - Florence
Regular price $99.00 AUDRegular priceUnit price / per -
Genevieve One Piece - Periwinkle
Regular price $139.00 AUDRegular priceUnit price / per -
Penelope One Piece - Scarlett
Regular price $159.00 AUDRegular priceUnit price / per -
Penelope One Piece - Ivory
Regular price $159.00 AUDRegular priceUnit price / per
Discover Our Latest Collections
MON CHÉRI
Mon Chéri is a stunning collection designed to encapsulate the essence of romance with a perfect balance of seduction and elegance. Each piece is thoughtfully crafted to evoke the intrigue and allure of a lover’s look, achieved through a masterful combination of colour, detail, and shape.
DELUXE
The Deluxe collection is a testament to the art of high fashion, designed to embody uniqueness, each piece in the collection is meticulously crafted to stand out, ensuring that wearers not only make a statement but also exude an aura of refined elegance and exotic style. The Deluxe collection achieves this through its distinctive, captivating, eye-catching designs, with an emphasis on individuality.
About Us
HOAX the Label is a luxury swimwear brand dedicated to empowering women through fashion that embodies elegance and self-expression. Our mission is to create timeless pieces that evoke emotion and inspire confidence, allowing every woman to feel powerful and radiant in her own skin. We believe that swimwear is not just about style but also about the memories and experiences it creates. Each collection is thoughtfully designed with the modern woman in mind, celebrating her strength, allure, and individuality.
Sustainability
Sustainability is a core value at HOAX the Label, and we strive to reduce harmful impacts on the environment through every facet of our brand. We understand the importance of preserving our planet, which is why we create swimwear that combines luxury with sustainability. We achieve this through using eco-conscious fabrics like Carvico, ECONYL® and REPREVE®, made from recycled materials. Through these practices, we aim to inspire our community to create a positive impact on the world without sacrificing style or quality.
Our Services
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Complimentary Shipping
Enjoy complimentary standard shipping on all orders over $150 AUD and express on orders over $300 AUD
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Easy Returns
We accept returns within 14 days of the delivery date
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Complimentary Gift Wrapping
Experience the joy of unboxing your order in our meticulously crafted luxury gift wrapping
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Live Customer Support
Contact our team for assistance available 9am - 5pm AEDT Monday - Friday